Fred Whitfield, Founder of Achievements Unlimited encourages campers to "work hard on the basketball court as well as study hard in the classroom, and most importantly stay drug-free."
Achievements Unlimited is geared towards teaching all aspects of basketball based on the skill level of the various age groups. AU offers more than just the basic fundamentals of basketball; it strives to provide the essential fundamentals of life. Our goal is to assist in molding well-rounded student-athletes by instilling core values vital to their development.
Achievements Unlimited emphasizes the importance of a good education and the need to take a strong stance against drug abuse. This curriculum is reinforced to all campers through their counselors and by the involvement of successful student-athlete role models from the NBA, NFL, NASCAR and the ACC.
Fred Whitfield is a proud Greensboro native whose passion for basketball began at Southeast Guilford High School. He was a star on the basketball team as well as an honor roll student. During his senior year, Whitfield was selected 'All Greensboro' in Guilford County. Whitfield went on to attend UNC-Greensboro and then Campbell University where he played basketball and was a three-year starter. During his collegiate career, he won numerous honors including All-South, All-District, Campbell University MVP, and Aggie Miller Classic MVP. While at Campbell, he received his BBA degree and later returned to earn his MBA while serving as Assistant Coach of the Campbell Camels. He was inducted into the Campbell University Sports Hall of Fame in October 1995. Whitfield earned his law degree from North Carolina Central University School of Law and was admitted to the North Carolina Bar in March 1989. He was the former Director of Business/Legal Affairs for Jordan Brand, a division of Nike, Inc. and is now President and COO of Charlotte Hornets. He has been involved in numerous summer basketball schools for over 30 years.
Fred A. Whitfield, Founder
It started in 1985 with a vision, twelve counselors, ninety campers and four friends of mine: Johnny Dawkins, Ralph Sampson, David Henderson and Michael Jordan. The idea was to combine my passion for books and basketball, and give children the chance to see for themselves that with hard work and good decision-making, there is no limit to the things they can achieve. Thus was born Achievements Unlimited Basketball School (AU).
It has been an amazing journey for me and the AU family. Over the past 25 years, with the unwavering support of my hometown, AU has grown to be a staple in the Greensboro community. Together, we have been able to give more than 8,500 children the opportunity to spend a week with us learning the game of basketball, the importance of education, and the value of living a life free of drugs and alcohol.
This year, I have decided to pass the AU- Greensboro torch to the National Basketball Academy. On behalf of the Charlotte Hornets, the National Basketball Academy will run specially developed youth basketball programs including camps, clinics, tournaments, leagues and youth basketball training beginning this spring. To learn more about the National Basketball Academy, visit www.thebasketballacademy.com.
I have worked with the National Basketball Academy for over a year to develop Hornets branded programming that will grow to span North and South Carolina including my hometown of Greensboro. I am excited about their vision for Greensboro and look forward to my hometown supporting them just as they have supported AU.
I am excited and eager to continue AU’s yearly tradition. I can’t thank you enough for the years of support for AU-Greensboro and as always, my heart will belong to you.